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Spaces & Exhibitions

Texworld Paris

A participation-led workshop series that turns traditional craft into a contemporary experience.

Place
Paris
Year
Since 2025
Services
  • Concept Development
  • Workshop Design
  • Experience Design
  • Visitor Engagement
Texworld Paris

For Texworld Apparel Sourcing Paris, we design experiences that invite visitors to stop, discover, and take part in making — inside the fair's dense flow. From workshop content to the space, from materials to visitor interaction, every detail is built as part of the same story.

Solution

At Texworld Apparel Sourcing Paris, we treated the workshop not as something to watch, but as a physical experience visitors step into.

We reinterpreted traditional ebru marbling through a contemporary lens — bringing space design, the making process, materials, and visitor interaction under one creative concept.

What emerged was a space that pulls people in through the tempo of the fair: an invitation to stop, make, and share. Visitors didn't just watch a demonstration — they became part of the process, and took home a piece they had made themselves.

Results

Our collaboration with Texworld Paris is now in its second year. Across three seasons we have developed a different workshop experience each time.

Because the content and creative approach change every season, the workshop has become a participation-first point of experience — set apart from the fair's usual display format.

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From watching to taking part. From tradition to experience.
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SYGA

A product and collection system built from scratch to shelf.